adidas golf clothing Global Athleisurewear Market Review 2017
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The “Global Market Review of Athleisurewear: A Fad or Here to Stay?” report has been added to Research and Markets offering.
The global athleisurewear market is seen by many to be at a tipping point. Is it here to stay or will it just end up as yet another fashion fad?
The fundamental premise of this report is that athleisurewear is worn for the purpose of the experience, not as a product only. Consequently, although there are market estimates using the publisher typical methods, they are based on what the garment is to be worn for, rather than what the garment actually is.
The report concentrates on activities that the consumers of athleisurewear participate in to undertake the experience. The report suggests that organisers of experiences are not good at selling merchandise as an add on, and often are not set up to do so. They are missing out on a commercial opportunity, and are allowing organised retail to dominate this clothing sector.
General purpose physical (bricks and mortar shops) retailers are not attracting athleisurewear purchasers. They see them as too bland and ordinary. Specialist sports physical (bricks and mortar shops) retailers are attracting athleisurewear consumers through a mix of sports brand power and reasonable pricing. Both general purpose catalogues/internet sites and athleisure specialist catalogues/internet sites appear to be gaining market share.
Estimating the global athleisure clothing market; In order to estimate market size for athleisurewear, there are three dimensions involved; garments,
activities and method of purchase. Think of this as a cube of data. The cube can be sliced and diced in a variety of ways, but in order to drill down to specific athleisure garments bought to be worn for an activity, the whole clothing world has to be sub divided, then sub divided again, and then yet again.
The report looks at population and exercise participation. We estimated the percentage and volume of adults in selected North American and European countries who are:
Taking exercise of some sortIn organised sports activitiesMembers of a health club, gym or fitness centreInvolved in athleisure activitiesKey Topics Covered
Chapter 1: Athleisurewear explained Athleisurewear from a creative marketing perspectiveAthleisure activities Where and how athleisurewear is sold
Chapter 2: The global sports apparel market The global clothing market at retail prices Selected country apparel markets at retail prices How to get from global sports apparel to the global athleisurewear market
Chapter 3 Population and exercise participation Population in selected countries Exercise participation in selected countriesWorld adult exercise participation Caveat on exercise participation numbers
Chapter 4: Athleisurewear average garment prices UK pricing US pricing China pricing
Chapter 5: Athleisurewear consumption estimates by product Garment categories, and activity purpose for which worn Use of the offer made in catalogues and online
Chapter 6: Athleisurewear unit estimates by activity Activities for which used Activities and garment requirements
Chapter 7: Athleisurewear unit estimates by method of purchase
Chapter 8: Athleisurewear market value estimates Exercise analysis in the US US, European and UK fitness participation levels Rest of world fitness participation levels just style athleisurewear market value estimates
Chapter 9: The fashion magazines, celebrity and blogger factor Athleisure endorsements from celebrities Celebrities as designers
Chapter 10: Brands and own labels Alexander Wang and Adidas, the giant sports brands Yoga Accessible luxury Not so accessible luxury China, meditation and athleisurewear