adidas pool shoes Kate Moss is the face of Polish fashion chain Reserved as they open first UK store

adidas adios Kate Moss is the face of Polish fashion chain Reserved as they open first UK store

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Watch out Zara, there’s a new boy in town. Fast growing Polish fashion chain Reserved opened the doors to its flagship Oxford Street store on Wednesday morning.

And with supermodel Kate Moss on hand to greet customers, they want to make a good impression. Fashion icon Kate is the face of the Reserved launch campaign and images of her modelling the AW17 collection are currently on their website.

The question is, could this mark a new era for our high street that until now has been dominated by the likes of Spanish retailers Zara, Stradivarius, Uterque, Bershka, Massimo Dutti and Pull and Bear?

Shopping adviceSavvy shopper reveals best times of day to visit Primark, Zara, Mango and Topshop to beat crowds and get new itemsIf you time it well, you could have an advantage over other shoppers

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adidas pool shoes Kate Moss is the face of Polish fashion chain Reserved as they open first UK store
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adidas pool shoes Kate Moss is the face of Polish fashion chain Reserved as they open first UK store
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