adidas kicks adidas and Wanderlust Break the GUINNESS WORLD RECORDS
NEW YORK, Sept. 12, 2017 /CNW/ On Sunday, September 10th adidas and Wanderlust broke the official GUINNESS WORLD RECORDS Title for Most people doing yoga in pairs at the Wanderlust 108 Brooklyn event in Prospect Park. Led by yoga instructors Elena Brower and Lauren Imparato, over 2500 people participated in the record breaking attempt that lasted approximately 10 minutes. The partner flow included three poses Thick Tree, Supported Chair and Supported Seat Twist.
“The partnership with Wanderlust allows us to create new and exciting opportunities. Breaking a GUINNESS WORLD RECORDS title was a unique way for us to bring people together and celebrate the largest Wanderlust event in the world,” said Alison Stewart, Senior Director for adidas Women’s.
adidas and Wanderlust share a vision of holistic, high touch experiences that create community around sport and mindful living. Wanderlust’s transformative events attract some of the world’s most versatile and committed fitness and healthy lifestyle devotees, including trainers, instructors and attendees. A Wanderlust 108 is full day celebration in support of the mindful movement, featuring a triathlon of three intentional activities in a local park: a 5K run, an outdoor yoga flow class and a guided meditation.
“Wanderlust’s mission is to help people to find their true north, and part of that is making yoga, meditation and mindfulness practice something that’s accessible, attainable, community focused and fun. The idea of getting grounded while also setting a world record with a friend was immediately appealing,
and we’re thrilled to be working with adidas and Guinness to make it happen,” said Sean Hoess, co CEO of Wanderlust.
adidas is a global leader in the sporting goods industry. A designer and developer of athletic and lifestyle footwear, apparel and accessories, adidas has the mission to be the best sports brand in the world. Our mission is to help you find your true north to live a healthy and inspired live. Wanderlust’s events encompass Wanderlust Festival, the largest multi day yoga and music festivals in the world and Wanderlust 108, a one day “mindful triathlon” taking place in urban parks across the world. In 2012, we opened the first Wanderlust Yoga studio, a re imagination of the yoga studio experience and began offering Wanderlust Teacher Training, a yoga teacher training program inspired by the Wanderlust festival experience. In 2015, we launched Wanderlust TV, a media platform connecting viewers with inspirational teachers and wellness experts and Wanderlust Hollywood, a 10,000 square foot center in Los Angeles, CA offering yoga and meditation classes, a world class organic restaurant, and a full featured performance venue.