adidas samba grey Adidas apologises for ‘you survived Boston Marathon’ email

adidas warehouse Adidas apologises for ‘you survived Boston Marathon’ email

Adidas, the official sponsor of the Boston Marathon, sent out the marketing email which contained the subject line, “Congrats, you survived the Boston Marathon!”

It did not take long for the email to be shared via social media where it was widely criticised.

In a statement, Adidas said the annual race “is one of the most inspirational sporting events in the world” and a reminder “of the hope and resiliency of the running community”.

In pictures: Boston Marathon explosions

Who were the victims?

Bostonians hope to ‘find peace’

Security checks were carried out before this year’s race with police sniffer dogs and armed officers stationed throughout the course.

In 2015,
adidas samba grey Adidas apologises for 'you survived Boston Marathon' email
Dzhokhar Tsarnaev was found guilty of being behind the attacks and was sentenced to the death penalty.

Tsarnaev and his elder brother, Tamerlan, planted bombs close to the finish line.

The older brother was killed in a shootout with police.

Dzhokar Tsarnaev, then 19, fled the same shootout but was captured a day later, after being found hiding in a boat in the backyard of a house nearby.

The brothers had been living in the Massachusetts town of Cambridge, home of the prestigious Harvard University. The BBC is not responsible for the content of external sites. Read about our approach to external linking.
adidas samba grey Adidas apologises for 'you survived Boston Marathon' email

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