adidas chile Amazon is most mobile ready brand in India
The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimisation, navigation and content, utility and usability, and driving desired actions.
In total, more than 2,000 brands were reviewed across 15 countries (Argentina, Australia, Austria, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, UK, Uruguay, and the USA) against 60 separate criteria, producing in excess of 2,40,000 data points.
The top 10 most mobile ready brands in India Are:
2. Tata Motors
9. IodexThe top 10 most mobile ready brands in the world are:
3. 7 Eleven
Travis Johnson, global chief executive officer, Ansible, says in a press release, “The MDEX is a first of its kind study that provides IPG Media brands clients with the tools, knowledge and platform insights needed to be at the forefront of mobile.”
He adds, “A dynamic and robust mobile strategy is critical for brands in today’s marketing ecosystem. The MDEX will serve as the corner stone of our client advisory services and strategic offerings”.
Anjali Hegde, chief executive officer, Ansible India, says in a press release, “India is a mobile first nation and an entire generation has bypassed PC/Desktop to connect digitally. The new consumer is mobile first and uses it as a primary tool for information, entertainment, engagement, communication and commerce. MDEX puts into perspective and benchmarks the mobile readiness of brands to connect with this new consumer. Both rankings serve as fundamental insights to transform the agency’s offerings, and adapt to new world brand metrics, including agility, responsiveness, innovation and sociability.