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It’s thus surprising he didn’t realise that putting a New York Yankees cap on his head is the sporting equivalent of wearing a swastika. It says you either know nothing about baseball (or you wouldn’t support the loathsome Yankees) or that you are in fact evil.This might sound like hyperbole, but to the rest of America, this is a team known as the “Mother F ing Yankees” and the “Evil Empire” (Google it!) .Birmingham’s fashion faux pas is similar to that of Aussie tourists who land in London and immediately buy a Manchester United jersey, which is akin to saying nuclear power is your favourite energy source, or cheering for the lions chasing gazelles on the nature channel.Both the Yankees and Man U are symbols of obscene wealth and arrogance, and symbols are powerful messengers of, and to, the unconscious.Just as hanging a swastika, crucifix or star of David around your neck says something very specific about you, so does wearing the colours of certain sporting teams or the labels of various brands.For example, if you pull on an Ed Hardy T shirt, you might as well knock your two front teeth out as well, while a woman wearing Supre suggests to many she’s five Vodka Cruisers away from a one night stand.A grown man sporting an Australian one day cricket jersey anywhere other than the cricket says “I also wear tracksuit pants to funerals.”Dressing in Cue suggests you’re a receptionist with misplaced ambition, while pulling on G Star jeans, thankfully identifies most possible nightclub gropers.Ksubi? Aren’t you a crrrrazy kid?Surf brands after 40? You’re still trying to work out what you want to do with your life.Sportsgirl after 35? Let it go, honey.Think about tourists who come to Australia and, out of some misdirected sense of esprit de corps, buy Aussie flag board shorts, thus aligning themselves with nationalist bogans.This stuff says something about you. I know because I’ve made the same mistake.One year I went to Poland for New Year’s Eve and spent half a day ignoring chains of multinational clothing retailers such as The Gap and Quicksilver, trying to find an “authentic” Polish T shirt. Allin T shirt and hope there’s not poop smeared on it.)It’s the same with students who naively buy Che Guevara T shirts, giving the thumbs up to a mass murderer they’ve confused for a Hispanic Nelson Mandela.Do you not think it strange some people are so brand conscious, yet oblivious to what that brand says about them to the wider public?Girls might think a $3000 Hermes or Fendi handbag makes them look chic, but I reckon many observers would instead describe them as vapid and venal for spending so much money on a tote.As a child I remember being horrified when my stepdad used to pick the labels and brand names off his clothes because he “didn’t want to be a walking billboard”.As I’ve got older, I’ve come to understand the wisdom of his blank canvas approach and can’t remember the last time I bought a piece of clothing because it was a “brand” unless you count the T shirt that says “Mother F ing Yankees”, which I bought online.Ironically, probably the strongest brand statement you can make in polite company is to wear no clothes at all.Nothing quite says “I don’t give a f ” like walking shirtless through the CBD at lunch time on a Friday.One thing I have to write about as I find it being written more and more about a figure I have studied extensively, why are you following the line I am hearing more and more lately about Che Guevara (mass murderer)? Once upon a time this line would only be said by young conservatives or ardent anti communist McCarthyite types but many people now seem to like using it almost as a cool “I know better than all of those t shirt wearers” line to try and dismantle a modern day sacred cow. I definitely get where you’re coming from where you are saying how many people wear his symbol when they don’t know who he was and what he did. But to label him as a “mass murderer” isn’t accurate either. And it is unfair to the guy and the millions of poor disenfranchised people from around the world that he has given tremendous hope to.The fact that he actually fought on the ground, as compared to other leaders like Bush, Howard, Obama, Gillard etc. means that he actually led from the front and in acts of war certainly committed murder with his own hands. This is somehow considered a bigger negative then other world leaders that order soldiers to go and kill people in their and their countries name.The point is, if you’re going to throw the “mass murderer” line around before politicians are mentioned, you will have to do it for a lot of more conventional political figures who ordered people to war but weren’t willing to put their own body on the line.