adidas f50 adizero blackout label essentials and Queen West
TORONTO, April 7, 2017 /CNW/ Sears Canada’s reinvention is on full display at a Pop Up Shop in Toronto’s trendy Queen West neighbourhood. The Shop lives at 322 Queen St. W. The brand also unveiled a trend focused fast fashion line targeted to shoppers aged 20 to 30 years old.
The Pop Up and new initiatives were revealed to a VIP audience last night at a top secret launch celebration that included a surprise fashion show debuting Sears new looks in apparel, plus some featured home dcor products.
“2017 is the year for change and reinvention at Sears Canada. We have also overhauled our customer experience online and in store as we commit to providing Canadians the best shopping experience possible,” says Brandon G. Stranzl, Executive Chairman, Sears Canada.
“This Pop up shop shows the savvy, fashionable and cost conscious urban Toronto shopper that we are a hot NEW destination with great quality merchandise and amazing prices. Some Torontonians have never experienced Sears Canada, and can now re discover us and experience the WOW,” continued Mr. Stranzl. Saturday, April 8, with enigmatic branding: weveCHANGED. The shop sports a unique in store design reflective of the company’s new Sears concept stores, which launched at select Ontario locations this past fall, combined with quintessentially Queen West characteristics including exposed brick, wood fixtures and a custom street art inspired piece by well known local artist, SpudBomb.
“We’re using weveCHANGED as our moniker to attract new consumers and engage Canadians in our new customer obsessed approach without pre conceptions. We’re re introducing ourselves with new products, enhanced customer experiences, and a re imagined philosophy of quality, on trend merchandise at great prices,” Mr. Stranzl says. The line has a strict mandate to provide Canadians with high quality essentials at affordable prices in the following categories: men’s, women’s and children’s apparel, home dcor and housewares.
“We are thrilled to be the first and only retailer in the Canadian market to offer both an off price business AND a mono brand all in one store,” says Mr. Stranzl. The new offering includes both stunning home dcor and fantastic fashion finds for 30 to 60 per cent off the regular ticket price.
“Off price retail is a hot trend across Canada,” says Mr. Stranzl. “It allows us to extend our mandate to provide customers some of the best known designer brands in the world at the most affordable prices. The product has been in select stores for just a few months as part of a soft launch, and the results so far are very encouraging. New product hits stores weekly, making for an exciting and rewarding treasure hunt through racks of designer product. Toronto celebrities Andrea Bain (CBC), Angie Campanelli and fashion influencers Mandy Furnis (SparkleShinyLove), Renee LeBlanc (ReneeMLeblanc) and Amber Desilets (Canadian Fashionista) have praised Sears Canada’s new offering.
Sears Canada Inc. is an independent Canadian online and store retailer whose head office is based in Toronto, Ontario. Sears Canada also has a top ranked mattress business in Canada, and the number one appliance business in Canada. Sears Canada is undergoing a reinvention, including new customer experiences at every touchpoint, a new e commerce platform, new store concepts, and a new set of customer service principles designed to deliver WOW experiences to customers.