adidas beckenbauer trainers Alexander Wang partners with adidas Originals on new line

adidas shoes for women Alexander Wang partners with adidas Originals on new line

NEW YORK Designer Alexander Wang is, by his own description, a total sneakerhead. He once even designed a whole clothing collection around them, with dresses, tops and handbags emulating his favourite sneaks like the classic white and green Adidas Stan Smith.

Now, Wang has taken his sneaker love to a new level, partnering with adidas Originals for a line of apparel and footwear that seeks, in his words, to “disrupt” the famous Adidas look while still preserving its familiarity. One example: rotating the well known trefoil logo upside down. Another: “deconstructing” the Adidas sneaker. Also, the entire collection is unisex: Pants, tops, shoes.

Wang introduced the new line as a surprise finale to his Fashion Week runway show Saturday night, in a huge space on a Hudson River pier. After modeling creations from Wang’s own label, models rushed backstage to change into new adidas Originals garb, while a one and a half minute film teased the collection.

Then they marched onto the runway, more than 70 of them, all clad in black, as the crowd which included Madonna and Nicki Minaj craned their necks and snapped endless photos. It was, Wang said, “the biggest show we’ve ever done.”

In designing the new line, the key challenge was to change up the Adidas look so it feels fresh but not to the point that it’s unrecognizable, Wang said in an interview.

“It was really about saying, how do we take something and shake it up a little, disrupt it, but at the same time not change it so much where it doesn’t feel right.”

The 32 year old designer is recognized as one of the most talented and busiest of his generation. He launched his own, eponymous label 11 years ago, at age 21. Last year, he ended a prestigious three year stint as creative director at Balenciaga, a job that had him splitting his time between Paris and New York. Since then, he’s been back fulltime at his own label, where he focuses heavily on streetwear and is a favourite of the celebrity set.

As for Adidas, it clearly wanted to capitalize on Wang’s edgy and youthful vibe.

“I’ve been a fan for a long time, this connection he has with culture and New York and breaking down boundaries,” said Nic Galway, vice president of design for adidas Originals, who began exploring a partnership with Wang the day after attending the designer’s 10th anniversary runway show last September.

For Wang, it was a chance to indulge in his sneaker love.

“I grew up on sneakers,” he said. “It’s a very interesting time obviously for (all) sportswear, the whole market and how people utilize fitness, incorporate it into their daily uniform. So the sneaker is something that I’ve always been very close to. And it’s always been something that’s very hard for us to do in house, to be honest obviously Adidas has the most innovative resources.”

Wang also showed his own label’s spring collection on Saturday night, and it was a marked contrast to the all black garb that came later: Colorful, whimsical warm weather clothes that seemed destined for the beach.

He said backstage that he was going for a “liberating, free, surfer attitude and sensibility. Everything was put through the lens of water sports.”

Wang’s after parties are as famous as his shows. As guests left the runway, they walked into a cavernous space filled with colorful trucks, some dispensing snacks, Slurpees, or stronger beverages. Partiers could take a can of spray paint and decorate a van, if they chose.

The adidas Originals collaboration first available on Sunday via popup trucks at three stops in New York City is yet another effort by Wang to keep moving forward in an industry that is fast changing. All the recent upheaval in the fashion industry including a slew of recent departures of designers at top labels keeps him on his toes, he said.

“In the past, I was used to thinking very long term and big picture,” he said. “But now there has to be a different way of thinking and approaching certain subjects. You have to think faster, roll with the punches. I always want to look forward . especially in today’s world.”
adidas beckenbauer trainers Alexander Wang partners with adidas Originals on new line

adidas originals beckenbauer Alstom deal to create

adidas trainers sports direct Alstom deal to create

FRANKFURT German industrial equipment maker Siemens AG said Tuesday it has agreed to merge its train building business with French rival Alstom, creating a “new European champion” in the face of rising competition from China.

The deal is a sign of renewed French German co operation just days after German Chancellor Angela Merkel won a fourth term in office.

Munich based Siemens said that under the memorandum of understanding laying out the deal it would hold 50 per cent of the shares in the combined entity, with the chance to eventually acquire 2 per cent more.

The deal skirted political sensitivities on the French side. The new group’s headquarters will be in the Paris area, and Alstom CEO Henri Poupart Lafarge will lead the entity, which will be called Siemens Alstom.

Both companies make sleek, high speed trains that go fast enough to compete with airline travel. Many of Alstom’s Avelia model trains can be operated at 300 kph (186 mph) or more. Siemens, based in Munich, makes the ICE, which whisks business travellers and tourists between major German cities such as Berlin, Hamburg, Cologne and Frankfurt.

The deal came on the same day that French President Emmanuel Macron called for deeper European Union integration through a joint budget, shared military force and harmonized taxes.

“This Franco German merger of equals sends a strong signal in many ways,” Siemens CEO Joe Kaeser said in a statement. “We put the European idea to work and together with our friends at Alstom, we are creating a new European champion in the rail industry for the long term.”

Poupart Lafarge said in the same statement that “today is a key moment in Alstom’s history, confirming its position as the platform for the rail sector consolidation.”

Siemens’ news release said that the Alstom board supported the transaction and that the French government added its support in return for employment protections and the agreement to hold the Siemens stake to 50.5 per cent for four years. The new company will have 62,300 employees in over 60 countries.

To be implemented, the deal must be approved by Alstom shareholders as well as pass regulatory review, including foreign investment clearance in France. The transaction is expected to close at the end of 2018. If it doesn’t go through, Alstom would owe a break fee of 140 million euros. rival General Electric last year in a deal valued at 9.7 billion euros.

An official of France’s mainstream right of centre party, the Republicans, denounced the Siemens Alstom deal in an interview with the economy daily Les Echoes. “Don’t tell us stories. It’s Alstom that will be swallowed by Siemens,” Xavier Bertrand said ahead of the announcement.

France’s far right National Front party reacted bitterly in a statement as talks were winding up, saying France was selling off its emblematic fast train industry, a “French flower.” Macron defeated National Front candidate Marine Le Pen in May’s presidential election.

The deal was announced just weeks after the French government put on hold another heavy industry deal. In August, it froze the planned sale of a majority stake in the Saint Nazaire shipyard to Italy’s state controlled Fincantieri. French officials said they wanted to protect jobs and proposed limiting Italy’s stake to 50 per cent.

But the move angered Italy and raised questions about Macron’s professed willingness to increase industrial co operation in Europe.

The two governments later said they would try to find a solution, with a decision potentially to be announced Wednesday when Macron meets his Italian counterpart, Paolo Gentiloni.
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adidas running tights Amazon Prime Day 2017 Offers Prime Members an Epic Day of Deals

adidas mamba Amazon Prime Day 2017 Offers Prime Members an Epic Day of Deals

“Our teams have been working for months to source exciting and interesting deals. Our fulfillment centers are loaded with products, our operations associates are ready and our transportation partners around the world are excitedly waiting for the first Prime Day order,” said Greg Greeley, Vice President, Amazon Prime. for the first time. Amazon’s diverse delivery network continues to expand as new Prime members are added around the world from an Amazon fulfillment center to a customer’s home, here’s an inside look at Amazon’s diverse delivery network.Alexa Shoppers Start Early on Prime DayPrime members with an Amazon Echo, Echo Dot,Echo Show, Amazon Tap, compatible Fire TV or Fire tablet can start their Prime Day shopping even earlier. Beginning at 4pm PT / 7pm ET today, July 10, voice shoppers will have exclusive early access to select Prime Day deals.Below is a Prime Day deal sneak peek:Save 50% on Amazon Echo, only $89.99. Save $15 on Echo Dot, only $34.99. Save $30 on Kindle Paperwhite, only $89.99. Save $40 on Fire HD 8 Kids Edition, only $89.99Fire 7, our best selling tablet, only $29.99. Prime members who haven’t yet tried Amazon Music Unlimited can add four months of the full catalog streaming service for just $0.99 when buying Echo devices, Fire TV streaming media players, or Fire tablets.Save $75 on Echo Show and Arlo Security Camera bundle. Save 30% on Echo Dot and TP Link Smart Plug bundle. Save $50 on August Smart LockEcho Dot and Sony XB10 bundle, under $70. Save big on Sony XB950B1 Extra Bass Wireless Headphones. Save 45% on Libratone One Click portable Bluetooth speakers. Save up to 50% on select video games, consoles and accessories. Save up to 40% on PC gaming laptops, desktops and accessories. Save 30% on RepRap Guru 3D Printer.Save 50% on two pack of Tile Slim Phone Finders. Save big on Game of Thrones: The Complete Seasons 1 6 + Digital HD [Blu ray]. Save 40 50% on Prime Exclusive clothing, handbags and more. Save 30% on select clothing, shoes and more for men, women, kids and baby.Save big on diamond stud earrings 1 carat diamond stud earrings for 499.99 or carat diamond stud earrings for $239.99. Save up to 70% on select Samsonite two piece spinner sets. Save up to 40% on select furniture, mattresses and rugs. Save 20% on nursery essentials. Save $100 on the Bissell Multi Reach Cordless Stick Vacuum. Save up to 40% on Radio Flyer, Crayola, K’NEX and more.Save up to 30% on select Under Armour training gear. Save 30% on select Adidas apparel. Save up to 50% on select Callaway Golf products Skywalker Trampolines Jump N’ Dunk Trampoline with safety enclosure and basketball hoop (8 Feet) only $119.99. Save 30% on the Sportstuff 1030 Adventure Stand Up Paddleboard with accessories.Save 25% or more on AmazonBasics from office products to outdoor gear. Get 20% back on thousands of items with an Amazon Prime credit card including select Disney Pixar Cars toys, select Thule jogging strollers and luggage, and select Yamaha musical instruments.Save up to 50% on grocery items by Amazon, including Wickedly Prime and Happy Belly products. Save 40% off your first six months of Audible membership, and enjoy the world’s largest library of audiobooks plus original audio programming (just $8.95/mo for 6 months). TV deals will run at various times throughout the 30 hour shopping period. Select TV deals include:Newly released Element 55 inch 4K Ultra HD smart LED TV Amazon Fire TV Edition, only $399.9925% off select TCL smart TVs, starting at $119.99 for a 28 inch. 32 inch 720p TCL TV, only $99.9940 inch 1080p TCL TV, only $199.99. 55 inch premium brand 4K smart LED TV, only $599.99. Get 15% back on select Samsung TVs, audio and more on Prime Day with an Amazon Prime credit card Deals from Small Businesses and Entrepreneurs on Amazon.Thousands of small businesses and entrepreneurs on Amazon from around the world are participating in Prime Day by offering products at the lowest prices of the year. In fact, more than 40 percent of all Lightning Deals will come from small businesses and entrepreneurs this year. Some of these deals include:Save more than 30% on Furbo Dog Camera with Interactive Treat Tossing, HD Wi Fi Cam and 2 Way Audio. Save 20% on Jackery Bolt 10050 External Battery Pack. Save 25% on Salt and Pepper Grinder Set from Willow Everett. Save 20% on 6 Pack of Assorted Natural Chewing Gum from Simply Gum. Save 35% on Mo+M Designer Cotton Baby Carrier from Mother’s on the Move. Save 20% on 12 month Banner Cutout from Handmade Artisan Confetti Momma. Save 20% off handmade from Kahili Creations.”Alexa, what are your Prime Day deals?”In addition to exclusive early access with Alexa, Prime members also have access to Alexa deals through July 17. Offers will change, so be sure to ask, “Alexa, what are your Prime Day deals?” often to get the latest information on deals including:Fujifilm Instax Mini 90 Neo Classic Instant Film Camera for $99 say, “Alexa, order an Instax camera.” Save 25% on Hasbro Speak Out Game say, “Alexa, order Speak Out”Save 35% on Soylent Meal Replacement Drink, Cacao, 14 ounce bottles, Pack of 12 say, “Alexa, order Soylent”90 day free trial of AmazonFresh for all new and existing Prime members who shop with Alexa say, “Alexa, buy bananas [or any other grocery item] from Fresh”Prime Now Exclusive DealsPrime members can shop hundreds of exclusive Prime Day deals through Prime Now and get free two hour delivery.Select deals include:New customers get $10 off their first Prime Now order and $10 off their next order using promotional code 10PRIMEDAY. Stock up with 25% off summer essentials including Halo Top ice cream, La Croix sparkling water, fresh strawberries, as well as up to 30% off select wine, beer and spirits in select cities.Every Day Made Better with PrimePrime was designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. that includes unlimited access to award winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre released book a month with Kindle First, and more. Plus, Prime members around the world can enjoy exclusive deal shopping on Prime Day.
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adidas tennis shorts Allysa Combs stick together

adidas marathon Allysa Combs stick together

Archbishop Spalding girls cross country coach Mike Ward knows a thing or two about talented runners, having coached at the University of Miami for 16 years.

When he heard he had a pair of talented freshman runners coming in the fall of 2016 in Lacey Eden and Allysa Combs, he was slightly skeptical.

“A couple of people told me, ‘Oh we have a couple of good girls coming in next year’ and I was thinking that what you think is good and what I think is good are two different ballgames,” Ward said.

Ward did a little research and was blown away from what he learned, particularly the fact that Eden had run a 4:35 for 1500 meters in eighth grade, a time better than most high school girls run.

Upon their arrival, Eden and Combs did not disappoint as they excelled throughout the season, culminating with first and third place finishes, respectively, in the IAAM championships.

The pair have continued that success in their sophomore campaigns, as they have defeated all challengers and are primed to replicate their performances at the IAAM Championship coming up on Oct. 24 at Stevenson University.

They took different avenues on their way to becoming two of the top runners in the conference. Combs was a competitive swimmer who was struggling to drop times and decided to try something else. For Eden, a surprise performance in a charity race in elementary school propelled her into running.

“One time I was in fifth grade and we went to this 5k fundraiser for school” Eden said. “I was running in those Adidas Samba soccer shoes and then I ended up winning the race for the girls, so my mom was like, ‘Maybe we should actually get her some running shoes’, so that’s how I got into the running thing.”

Eden’s first love is ice hockey and she has been juggling her time on the all star travel team, the Washington Little Capitals, with preparing for cross country. The multi sport action is helping Eden excel at both sports.

“They are both so different sports because you usually see hockey players as these big bulky guys and then runners as skinny and small,” Eden said. “I just think that they work different muscles and it’s just helping me overall become a better athlete in both sports.”

Eden and Combs have asserted themselves as not only two of the most dominant runners in the IAAM, but also against other top local competition.

At the Barnhart Invitational in Cockeysville this year, Eden won the race in 19:20.70, while Combs came in second in 19:37.70. Kamryn Eveleth and Catie Cambon of Severna Park, who won the team portion of that race, were third and fourth, 12 plus seconds behind Combs.

At the Spiked Shoe Invitational held at Stevenson University, Eden and Combs went 1 2 again, Eden finishing in 19:20.50 and Combs finishing in 19:28.18. South River won the team portion, but their top runner, freshmen Brownwyn Patterson, finished seventh, 26 plus seconds behind Combs.

The pair have grown accustomed to being together for the majority of the race and are reliant on each other for success.

“I guess you just have to have trust in your coaches and you have your teammates to help you and we are constantly pushing each other to get better,” Combs said. “We both know if we are not with each other then something is the matter. It’s a lot of motivation personally because you want to be with a teammate, but also I think physically if either one of us are falling back we will let each other know.”

The methodology of pushing each other has also helped Eden and Combs go 1 2 in all of the IAAM meets they have competed in, going 6 1 over the course of the season.

Their only loss came via a sixth runner tiebreaker against Maryvale Prep when the teams tied with 29 points, but Maryvale’s sixth runner finished ahead of Archbishop Spalding’s which it should be noted was missing its fourth best runner due to a college visit that day.

“I just think Coach Ward has us doing the correct workouts for preparation for the race and as long as we are pushing ourselves and pushing each other we should be fine,” Eden said. “Instead of just running by myself, we both take turns setting the pace so we are always pushing each other to run faster.”

With the IAAM championships less than two weeks away, the pair, as well as coach Ward, know they certainly won’t be sneaking up on the competition this year.

With their competitive natures, Ward believes that being the favorites will benefit them due to their desire to win.

“They are very competitive with the mentality that they don’t want to lose, it goes a long way,” Ward said. “Especially, I think with girls and some of the other things going on and just that drive to say, ‘I ain’t letting this girl beat me, or this girl beat me. They are pretty competitive.”

With all that on their side, it’s hard to imagine that they won’t run side by side past their competition on the way to first and second place at the championship.
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rasta adidas Alexander Wang presents adidas Originals unisex line

adidas star wars trainers Alexander Wang presents adidas Originals unisex line

A SURPRISE FINALE AND NEW PARTNERSHIP AT ALEXANDER WANG

Alexander Wang is, by his own description, a total sneakerhead. He once even designed a whole clothing collection around them, with dresses, tops and handbags emulating his favorite sneaks, like the classic white and green Adidas Stan Smith.

Now, Wang has taken his sneaker love to a new level, partnering with adidas Originals for a line of apparel and footwear that seeks, in his words, to “disrupt” the famous Adidas look while still preserving its familiarity. One example: rotating the well known trefoil logo upside down. Another: “deconstructing” the Adidas sneaker. Also, the entire collection is unisex: Tops, bottoms, shoes.

Wang introduced the new line as a surprise finale to his Fashion Week runway show Saturday night, in a huge space on a Hudson River pier. After modeling creations from Wang’s own label, models rushed backstage to change into new Adidas garb, while a one and a half minute film teased the new collection.

Then they marched onto the runway, more than 70 of them, all clad in black, as the crowd which included Madonna and Nicki Minaj craned their necks and snapped endless photos. It was, Wang said, “the biggest show we’ve ever done.”

In designing the new line, the key challenge was to change up the Adidas look so it feels fresh but not to the point that it’s unrecognizable, Wang said in an interview.

“It was really about saying, how do we take something and shake it up a little, disrupt it, but at the same time not change it so much where it doesn’t feel right.”

The 32 year old designer is recognized as one of the most talented and busiest of his generation. He launched his own, eponymous label 11 years ago, at age 21. Last year, he ended a prestigious three year stint as creative director at Balenciaga, a job that had him splitting his time between Paris and New York. Since then, he’s been back fulltime at his own label, where he focuses heavily on streetwear and is a favorite of the celebrity set.

As for Adidas, it clearly wanted to capitalize on Wang’s edgy and youthful vibe.

“I’ve been a fan for a long time, this connection he has with culture and New York and breaking down boundaries,” said Nic Galway, vice president of design for adidas Originals.

For Wang, it was a chance to work with a brand he often wore as a child, and especially to work with sneakers.

“I grew up on sneakers,” he said. “It’s a very interesting time obviously for (all) sportswear, the whole market and how people utilize fitness, incorporate it into their daily uniform. So the sneaker is something that I’ve always been very close to. And it’s always been something that’s very hard for us to do in house, to be honest obviously Adidas has the most innovative resources.”

Wang also showed his own label’s spring collection on Saturday night, and it was a marked contrast to the all black garb that came later: Colorful, whimsical warm weather clothes that seemed destined for the beach.

The designer said backstage that he was going for a “liberating, free, surfer attitude and sensibility. Everything was put through the lens of water sports.”

Wang’s after parties are as famous as his shows. As guests left the runway, they walked into a cavernous space filled with colorful trucks, some dispensing snacks, Slurpees, or stronger beverages. Partiers could even take a can of spray paint and decorate a van, if they chose.

SIRIANO MAKES A STATEMENT ON SIZE

Five models who were NOT sample size got a few cheers from the crowd as they walked the beachy, Capri themed runway of Christian Siriano.

Siriano’s strong statement on size comes after 6 foot tall Leslie Jones complained in July that no designers wanted to dress her for the “Ghostbusters” premiere. wears size 16 to 18.

“I’ve dressed so many different types of women and it’s fun,” said Siriano, who won the fourth season of “Project Runway” back in 2008. “I grew up with a mom who was a 16 and a sister who was a zero. There should be normalcy, I think.”

Among those applauding the models of size was Ashley Graham, who made history as the first plus size model to hit the cover of the Sports Illustrated Swimsuit Issue this year.

To be sure, plenty of Siriano’s walkers were the usual model thin.

It’s been a big year in other ways for Siriano, who got hitched to longtime boyfriend Brad Walsh at their country home outside New York City over the summer. Soon after, on July 25, first lady Michelle Obama appeared in a royal blue Siriano dress that fell just below the knee as she addressed the Democratic National Convention.

“It was an amazing, amazing moment,” Siriano said backstage before his show of ladylike, Capri inspired looks. “Every now and then it’s nice to have someone like that just give you a little bit of a push that you need for the world to agree.”

Gap Inc.’s Banana Republic brand offered a presentation of 40 spring looks for men and women, inspired by its design team’s trip to India early this year.

“We were loving the idea of the old meeting the new, like technology meeting the old handcrafted ideas,” said Michael Anderson, senior vice president of design for the brand. “Everybody does a lot of manufacturing in India, but we wanted to show a different side to India.”

In particular, the design team was inspired by the lattice work in that country, using a vendor in Portugal to do laser cutting of fabrics.

For women, there were off the shoulder laser cut eyelet tops paired with matching skirts, shirt dresses styled with white trousers and pajama styled striped shirts and matching pants. For men, there were plenty of fashions in madras plaid, including shirts, pants and vests. The collection highlighted colors that included oranges and cinnamons.

For those who can’t wait until next spring, Banana Republic offered 15 looks from the women’s collection that can be purchased on its website now or at Banana Republic’s store in New York’s Flatiron district. That capsule included a one shoulder asymmetric dress in red stripes and a cream colored, laser cut blouse. It’s the second time the brand made some pieces available for purchase right away.
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adidas womens high tops Alternate uniforms make bold statement

adidas track tops Alternate uniforms make bold statement

LINCOLN When Mark Daniels and his team of designers at Adidas America laid out a number of alternate uniform options for Nebraska Athletic Director Tom Osborne, they discovered something that seems fitting after Osborne’s retirement announcement.

“He can very quickly assess what he likes and doesn’t,” said Daniels, the director of football for Adidas. “And he gets his point across. He can yell in a whisper.”

They discovered something else: Osborne didn’t opt for the safest choice. Not the boldest one, either the design of which Daniels, with a chuckle, declined to disclose. But considering the black helmet, black accents and all red uniform, Osborne’s pick went far beyond vanilla.

“If 10 was phenomenally aggressive and one was phenomenally conservative, this was a seven,” Daniels said. “It’s a bold use of color and a bold use of the logo.”

And it’ll be on national TV along with Wisconsin’s all white alternate look in the new Adidas “Unrivaled” uniform game. NU UW dubbed “The Quick and The Red” is the first in the series, and Adidas will be bringing a number of reps from its Portland, Ore. based headquarters for the game.

If Nike grabbed the early alternate uniform spotlight with its guinea pig at Oregon, Adidas which outfits NU, Michigan, Notre Dame, Texas A and UCLA, among other schools has taken some of the attention with its own spin on the alternate look. The Adidas “Techfit” uniforms which Daniels said are 30 percent lighter than regular uniforms and offer 17 percent better range of motion provide the substance behind the style.

The design emphasis: Building on traditional school logos and concepts with bold color, accents and special accessories, like the new Smoke gloves and shoes that Nebraska and Wisconsin players will wear Saturday. Daniels said a specific department with more than 50 designers, marketing experts and administrators manages the handful of alternate looks each year.

“It’s an all hands on deck effort,” Daniels said.

When the Wolverines showed off their futuristic throwbacks vs. Notre Dame last September the first night game in Michigan history Daniels thought Adidas had “nailed it” in concept and design. The centered school logo. The number on the shoulder pad. Bright. Identifiable on TV.

Daniels said that not long after that game Adidas America pinpointed the Nebraska Wisconsin matchup as an opportunity to build on Michigan’s look. The plan solidified by the end of the last season, and Adidas started showing Osborne design concepts. Nebraska coach Bo Pelini, Daniels said, wanted to make sure players and high school prospects would like it.

“Bo asked a lot about athlete feedback,
adidas womens high tops Alternate uniforms make bold statement
” Daniels said.

Although Adidas didn’t specifically survey Husker players, Adidas reps occasionally attend practice and pose questions about look and fit in that environment. Osborne rejected a few ideas, approved the current look and the final version was uploaded to YouTube in late July, while Nebraska attended Big Ten media days.

Of all the 2012 YouTube videos featuring alternate uniforms by Adidas, Nike, any brand Nebraska’s look remains No. 1 in viewers, Daniels said. Maryland, outfitted by Under Armour, is No. 2. Notre Dame, which is ditching its classic all gold helmet for a two tone look in its “Shamrock Series” game vs. Miami, is No. 3. Oregon is fourth.

“It tells me we’re doing something pretty well,” Daniels said.

But Nebraska’s look has drawn criticism. It comes with the territory, Daniels said. Pleasing everyone is not an option in fashion. When crafting an alternate look, Daniels said, Adidas keeps three priorities:

” Does it honor or incorporate the school’s tradition in some way? This is where the old school “N” logo comes into play for the Huskers, and the picture of the fighting leprechaun figures into Notre Dame’s alternate helmet.

“If we check off those three boxes, then we can handle all the criticism from the alumni who never want to change anything,” Daniels said. Or the folks who clamor for Nebraska to sign with Nike, which produces its own line of love it/hate it alternate uniforms and just won the contract for the NFL’s uniforms.

Yes, Daniels said, Adidas and Nike are fierce rivals. Their American headquarters are 13 miles and 21 minutes apart from each other in Portland. Daniels said the two organizations have “very different partners” in college sports.

“If we execute our game plan, it doesn’t matter what they do on the other side of the line of scrimmage,” said Daniels, invoking a football analogy. And Daniels said Nebraska athletes never ask about Nike only what’s coming next from Adidas.

Perhaps another Husker alternate uniform in 2013. Daniels said Adidas would like to produce one per year. The company typically meets with its member schools at the American Football Coaches Association Convention each year. In 2013, that’s Jan. 6 9 in Nashville.
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In November 2005 as part of their Are All Witnesses campaign, Nike created an advertisement that featured Lebron James (figure 1). His arms are extended outwards and his head is tilted upwards, as he poses in front of an all black background with the text “We Are All Witnesses” directly above him. The signature Nike swoosh is adjacent to the text. The billboard is meant to remind “we,” the intended audience, of our good fortune, as “We Are All Witnesses” to the greatness of James. This advertisement shows the pride and jubilation Cleveland experiences in being the palace to James’s kingdom. Through the text, the godlike pose of James, and the background, the advertisement also creates the impression of a man who is larger than life and stands alone on a pedestal above all others. Advertisements like this one are clear indicators that Nike and other corporations are looking to capitalize on America’s obsession with celebrity athletes, as they are aware of the impact sports superstars can have on American society.

James’s pose, an iconic sign that represents his greatness through apparent likeness, points to his godliness. Not only is he looking directly at the text, a message that is a product of his own greatness, but he is also looking towards the chalk that is hovering in the air. For those who do not know that the sign is chalk, it has the aura of a light shining down from above. Acting as a signifier, this mystifying light creates the impression that James is channeling his greatness through God himself. Along with the pose, the text could be seen as having religious meaning. Though the word “witness” is occasionally used in a negative light, as in witness to a crime, in this advertisement it can take on a more religious connotation, as if James came from a higher power and we must witness his glory. When comparing Lebron’s pose to an image of Jesus Christ on the cross, as in figure 3, we can see an astounding likeness. Both figures have their arms extended and heads tilted towards the heavens, and both seem to have an aura of light hovering above them. It was no accident that Nike chose an image of James that compared him to Christ, for the athlete is at a point in his career where some consider him holy, able to control and effect his “followers” with his performance on the court and, more importantly, off the court. However, before I delve into the impact athletes are having on society currently, I must first look at the man who has shaped modern sports media and advertising for what it is today: Michael Jordan.

Unlike Jackie Robinson or Muhammad Ali, Jordan didn’t have to endure “painful struggles against long established prejudicesand racial barriers,” nor did he politically challenge white power in any sense (Halberstam, 415). Corporate America had never dealt with an athlete like Jordan, a “stunningly gifted and attractive black athlete” who could also be a “compelling salesman of a vast variety of rather mundane products” (Halberstam, 416). His advertisements and products could be found all over the world in the 1980s and 90s (figure 4). Since then, corporations like Nike and Adidas have been trying their best to create larger than life athletes who will not only sell their products, but also convince the public that athletes are heroes who can be trusted to make the right decision, every time.

Whether it is beneficial to society or not, athletes have become important role models for the youth of America, and how these athletes express themselves will try to be replicated by those who idolize them. The media industry profits from Americans’ desire to find their heroes in sports and turn them into celebrities. Yet with all the fame and fortune, it is not always the case that these athletes fit the mold of the hero. Yes, the media does put forth the message that an athlete’s competence is “undergirded by character and fortitude,” but in actuality these sports heroes are merely human; this makes the worshipping of athletes a risky move, considering that being famous isn’t enough to transform these athletes into “moral standard bearers” (Wenner, 8). Lebron James isn’t paid to teach children how to behave, but is expected to do just that. Perhaps it is because James is so far removed from the average person that we expect him to behave like the hero he is perceived as. His hero persona is demonstrated by the low camera angle in the advertisement, as we are literally looking up at him. The all black background further implies Lebron’s isolation from “normal” society. Or perhaps it’s because our tendency to feel personal relationships with athletes like Lebron leads us to feel personally betrayed when that athlete shows signs of weakness or normality. That Lebron James is prominently sporting his Cavaliers jersey in the Nike advertisement made the people of Cleveland trust Lebron. Either way, it is evident that through media exposure, these athletes are given the power to sway the masses, just as Christians believe that Christ could sway his followers through his words.

Nike’s objective with this advertisement was more about acknowledging the legend of Lebron James than about promoting a certain product. However, by creating a direct correlation between Nike and James, Nike is selling him to the public, making consumers believe that if one is to buy products from Nike, one can become as great as James himself. To Cleveland, the billboard offered more than a Nike advertisement; it was a message that let the world know that even though they might not have the richest history in sports, they had the present and future of sports in Lebron James. Through its simple yet powerful signs, including a line of text intended to rope in a certain audience along with a pose that implies a sense of holiness and invincibility, Nike’s ad puts forth the ideology that athletes can become larger than life; in this case Lebron James has become just that.

Halberstam, David. Playing for Keeps: Michael Jordan and the World He Made. New York: Random House, 1999.

Wenner, Lawrence A. Fallen Sports Heroes, Media, and Celebrity Culture. New York: P. Lang, 2013.

Figure 1. Nike advertisement featuring Lebron James, We Are All Witnesses, 2005.

Figure 2.

Figure 3.

Figure 4. Nike Air advertisement featuring Michael Jordan,The Best on Earth, print, 1985.

Yohann, I really liked your insight into my work. I badly wish I had found that excerpt from the bible prior to writing my paper (although I am not quite sure how I would cite the bible). It is very interesting that Nike would risk having such a religious connotation in their advertisement when it could have been easily avoided by choosing a different pose. But no major controversy arose from the ad so it seems to have paid off for them, as the Are All Witnesses campaign is still having its impact felt across the nation today.

McKayla, in response to your comment, surprisingly I did not find a whole lot of criticism towards the Are All Witnesses campaign. More than anything, people were mad that Nike felt Lebron was already at such an elite status, as the public felt he still had more to prove before he could be seen as godly. Secondly, this advertisement was originally featured just in downtown Cleveland, but when Lebron James made his first appearance to the NBA Finals in 2007, the advertisement reappeared in digital and print form, being sold as posters, flags, and many other things. This was most likely intended to rope in a greater audience than just Cleveland

Pedro, in response to your question about how advertisements operate in our culture today, America has an obsession with being up to speed on the latest and greatest products, trends, styles, etc. So when companies like Nike, a corporation that already has a legendary status, market their products to the world, the world wants to fit in and be apart of the Nike team and all that it represents. In this advertisement in particular, Nike is basically saying James is with us so you know we must be a great company Celebrity endorsement is one of the most effective ways to advertise. Like I said in my essay, people view celebrities as godly and practically perfect human beings, therefore whatever they endorse we assume those products to be godly as well; why would an athlete such as Lebron James settle for anything less than the best? That is what Nike wants the public to think.

Hye, to answer your question about how Nike handles other superstars such as Kobe or Jeremy Lin, they handle them very differently than they do Lebron. At this point, Kobe Bryant, though one of the greatest to ever play the game, is on his way out of the league and Nike realizes this. Jeremy Lin was more of a flash in the pan than a true superstar, so Nike rode that wave for as long as they could until the public got over Linsanity. Kobe Bryant advertisements usually center on the products that he is producing (shoes, shorts, etc), whereas Lebron advertisements are more about him and how great he is. Nike realizes how rare of a person Lebron James is and plans on milking every bit of his greatness out of him in order to bolster the company. While marketing shoes and gear usually leads to profit for Nike, , as Kobe is a big spokesman for Nike actual products which sell like hotcakes, marketing a legend like Lebron James can have an even greater impact.

I like to first say I enjoyed your writing on the ways with which ads depict athletes more in a god like way, it was interesting the progression of ads in how they portrayed michael jordan to lebron james. The way with which you talked about how the images that ads produce isn always the image produced by the athletes. These ads have the ability to like you say portray Lebron James like Jesus Christ but they don always live up to this image. I think it is interesting how you says these advertisment companies have the ability to portray athletes in a way that causes them to sway the masses and this is a huge responsibility. I like to know more on maybe how ads have been able to change popular culture and sway the masses?

About observation that Nike presentation of LeBron resembles Jesus Christ, I would like to append your argument with some things I have found. What I found interesting about the randomized image result is that LeBron does his act in several arm stances. Not only straightened arm poses but raised arm poses such as the first one from the imgur. But Nike chose to take a photo in which his arms extend just like a crucifixion pose. This, I believe, is done on purpose as the text beneath him suggests so. This text appears in Acts 2:32 : Jesus God raised up again, to which we are all witnesses. Also, choosing to display his powder right above him, as you remark holiness, that the powder is signifies a halo. Overall, Nike certainly had an aim of conveying a religious message besides, of course, remarking that their brand sponsors one of the greats.

I thought the analysis of the Lebron James ad was very insightful, providing the reader with context and background information on the religious connections. However, after reading this post, I would like to know if Nike had to take any heat after the release of this ad since it is highly controversial and uses the comparison of God to promote a celebrity figure and established brand name. I would also like to know if this ad only appeared as a billboard in Cleveland. If so, Nike is making a clear decision who their target audience is (Cleveland fans) and a clear decision of avoiding ridicule. Lebron is an iconic figure, not only Cleveland but in other cities as well, where fans appreciate his But there are also a certain number of Cavaliers/Lebron haters who I sure had a lot to say about this advertisement. I think this post captures the mission of Nike Lebron ad, which is calling on Lebron, who is on his way to becoming a renowned basketball legend.

I really enjoyed the connection between the original ad and religion. I very enjoyed the juxtaposition between Lebron James and his fans with Jesus Christ and his followers. The physical comparison between the two figures using two images was also very helpful. The comparison with another famous athlete, Michael Jordan, was also helpful in a way that I was able to understand the progress of sports ad and how intentions for many campaigns have evolved throughout time. One thing I may be more curious to know about is how else does Nike advertise other contemporary athletes in other cities? How does Nike portray Kobe Bryant in Los Angeles or Jeremy Lin in New York? Do the messages carry the same meanings or are they different? But besides that, I especially enjoyed your point that you bring up in your conclusion when you mention that your original ad is not about selling him to the public, but more about asserting his legacy in the city.
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Pepin/Alma Caiden Haake is known to have some exceptional performances on the field.

“Great person, great athlete. Just phenomenal,” Pepin/Alma track coach Geoff Schruth said.

The 3 sport star has the accolades to back it up. First team all state and Winona State commit in Football. First team all league on the basketball court. And Division 3 state champ in track and field.

“It good to do well at everything you do and that my ultimate goal. To do well in everything I do,” Caiden Haake said.

That includes off the field as well. Haake GPA in the classroom is 3.95. Earlier this month he was honored as a Wisconsin Scholar Athlete by the WIAA.

“It all important. My parents always said school first and then worry about athletics after that,” Haake said.

“You know your star athlete, crushes every single sport. And also does really well in the classroom. He makes everyone proud. He a great role model,” Schruth said.

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Haake does pick one over the other, for obvious reason.

“I have to put the classroom ahead or my parents will get mad at me. There both really important, but the classroom ultimately going to get me somewhere in life, so I need to stick with that one,” Haake said.

All that left for the Pepin Alma senior is the state track meet, where he will try to win gold in both the discus and shot put to end his stellar all around high school career.

“Coming off last year, had some big expectations. It starting to come together towards the end of the year here. So I happy to get a big one out there and looking forward to next week,
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” Haake said.